"Have you written anything I’ve read?" It's one of the first questions people ask after I tell them I'm a writer. My answer is almost always the same: “Maybe, but you’d never know it. Most people picture writers as authors, novelists, journalists, or poets. And that's a perfectly reasonable assumption. While I have written a handful of articles with my name on them over the years, most of my work takes a different form. Website copy, newsletters, LinkedIn posts, keynote speeches, course...

About halfway to Snow Lake, I regret every decision that brought me there. At the trailhead, though, it’s pure optimism. I've packed my snacks, filled my water bottle, and convinced myself that climbing a mountain sounds like a lovely way to spend the day. Then, somewhere around the 3-mile mark, reality kicks in.The rocky switchbacks seem steeper than I remember. The elevation gain sets my lungs on fire. I'm tired and my legs hurt. I stop and pretend to take a drink of water so I can secretly...

I’ve spent more time thinking about grocery stores lately than I'd like to admit. Not because I particularly enjoy grocery shopping (home delivery for the win). But because one of my copywriting clients lives and breathes everything grocery. That’s the industry they serve. And as it turns out, grocery stores are pretty fascinating places. More accurately, the way people shop and behave in grocery stories is fascinating. Did you know that 75% of people don’t stick to their shopping list? In...